What Works – Gender Equality By Design – Iris Bohnet

Replacing intuition, informal networks and traditional rules of thumb with quantifiable data and rigorous analysis is a first step towards overcoming gender bias.  Stereotypes can be activated by the subtlest of cues – does your office reception have images hanging on the walls of the previous male leaders? Women are facing a trade off between competence and likeability.  Women who violate social norms pay a price.