Steve Kearns, Managing Director, Cawston Press (June 2023):

“We knew we wanted to make a positive difference and to truly embrace one of our ‘Pressing for Better’ commitments of More Diversity, Equity and Inclusion. Bringing it into the core of our business. All of the examples we could find were from large organisations with resources and people focused on this, which just didn’t match what we needed. It was tricky to even know how to make a start. Working with Ali has been transformational for us. Together, not only have we made a start, but we are also tackling things in a way that many others aren’t. The journey and the steps you take along the way are all important, arguably more important than the end destination (if there is one). I’d urge all businesses large and small, to start on the journey, to learn and to make progress. If you are looking for a superb guide and for someone to help, find the right path or even to help with the push to get you started, you will not find anyone better in my opinion than Ali. I’d highly recommend her pragmatic yet determined approach, her understanding, versatility and her heartfelt passion to do more good!”

Nikki Sale, Global Digital Commerce Director, Diageo (June 2023):

“I have known Ali for the last 5 years and she is a delight to work with. Highly efficient, a true thought leader, with a clear strategic approach to ESG. I have worked with Ali on many projects where she has always delivered and strives to meet all objectives. If you are looking to develop your ESG Strategy and thinking I couldn’t recommend Ali enough!”

Client Unilever

Alix Morley, Unilever Customer Business Manager & Sustainability Customer Lead (Nov, 2020)

“I LOVED working with Ali.  Ali helped lead & execute Unilever’s largest refill trial in Europe in Asda, Middleton Leeds.  Our approach was rooted in understanding the requirements for long-term behaviour change.  Ali brought a wealth of knowledge to the project using the UCL model of COM-B analysis & the behaviour change wheel.  The #ReuseRevolution has officially begun and it wouldn’t have happened without Ali’s dedication and professionalism.  I could not recommend Ali enough.  Ali you’re amazing.  Thankyou so much for everything.”

Ava Regal, Co-Founder at the Natural Barber Co. (April 2020)

“Ali was an absolute find. She completed with us the final part of the jigsaw by helping us nail our purpose on Natural Barber Co. Her passion, knowledge, skills and enthusiasm sparked our team off and led to inspired workshops and meetings. We can’t wait to work with her on actioning our plan in the very near future. Highly recommend.”

Client FTI Consulting

Kirsty Christie, Head of Corporate Citizenship, EMEA at FTI Consulting (Jan 2020):

“Ali Fisher is an absolute guru when it comes to Purpose/Social Purpose and a pleasure to work with. From some fundamental issues I was having with how to start, stakeholder management and creating something genuine and authentic, Ali advised me through the whole process using her brilliant experience, naturally curious brain and gentle guidance, not to mention her creativity and attention to detail. Ali is someone who wants you to succeed and is not afraid to question and revisit direction if she doesn’t feel it is right. I value her input and coaching so highly and would not hesitate to recommend her.”

Client Unilever

Fernanda Tubini Roberts, Portfolio and Channel Transformation Lead, Homecare Unilever UK & Ireland at Unilever (Jan 2020):

“I thoroughly enjoyed working with Ali. She is so insightful and passionate about sustainability and purpose. The sustainability strategy she devised has been crucial for us to step change our marketing plans and engage with retailers who were very impressed with our approach.”

Client Coca Cola

Nikki Sale, Senior Manager Digital Commerce & Sustainability at The Coca-Cola Company (Jan 2020):

“Ali is fantastic to work with. She has great knowledge in her field, and is enthusiastic and proactive in her approach to all requests and projects. Overall she is a real asset at Plans at Purpose and an absolute pleasure to work with. I would have no hesitation in recommending Ali.”

Client Cif

Bridget McBride, Cif Brand Manager (Aug 2019):

“It was a real pleasure working closely with Ali on Cif! Ali was integral to leading the strategy and activation of our local purpose through the creation of our ‘Hello Beautiful Neighbourhood Project’ as well as was a key driver in shaping the success of our major sustainable Home Care launch of the Cif ecorefill. I highly recommend Ali and look forward to working with her again soon.”

Client Seventh Generation

Millie Powell, Home Care Marketing Manager (Sept 2018):

“Ali has done a magnificent job for us at Seventh Generation. Her dedication, wisdom and passion for making a positive difference to the way we do business has shone through in all her work. She has helped us to navigate the complexities of sustainability and has brought much clarity to our plans. Thank you Ali – for all you have done.”

Client Carnival